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Whether you're a small business owner or a corporate giant, there are many benefits to using local SEO. It's a highly effective way to increase traffic to your website and convert visitors into paying customers. In this article, we'll talk about selecting the right business category and adding Schema markup to your website. You'll also discover how to track the performance of your local SEO campaign.
Top 10 ways to grow your business with local SEO
While you may have a strong online presence, your business can benefit from local SEO. Creating a Google My Business page is a great start. Create unique content for the page and optimize it for local search terms. Duplicate content can negatively impact your page rankings and domain authority. Another tip is to monitor reviews on Google. A good review will enhance your business's reputation and boost your authority in Google's eyes. On the other hand, a bad review will hurt your ranking.
When creating the content for your website, make sure your target keywords are included. Don't forget about meta descriptions and title tags! These elements will solidify your local SEO strategy. Your images should also include keyword-optimized alt text, as random names can negatively affect SEO. Finally, create unique and keyword-rich content that explains your business's offerings and uses relevant target keywords. For more tips, check out my website.
Choosing the right business category
Choosing the right business category is a critical step to connecting with local customers. Google categorizes businesses to help them connect with customers searching for specific services and products. If you run a pizza restaurant, for example, choose the category "pizza" for your listing. But if you run a general grocery store and also have a pharmacy, select "grocery store" as your primary category and "pharmacy" as an additional category.
When you create a Google My Business listing, you can choose up to 10 categories. The categories you select can make or break your local SEO results. If you're in a niche that's a little more unique, it's not easy to find the right category. Instead, use your website, business description, and photos to determine the right categories for your business. But most businesses will find at least one category that fits their business description.
Adding Schema markup to your website
For instance, adding structured data such as opening hours and contact information can give your website rich results. In addition, adding information about your business, like customer reviews, can show up in more relevant search results. And adding schema markup to your website can also help you improve page listing value. The benefits of adding schema markup are numerous, and you'll see results almost immediately.
It's easy to use, and the process is quite straightforward. You can choose from the many different types of schema markups that can help your website rank higher in local search results. Just make sure to choose the right type of markup for your business. Generally speaking, the more markup you use, the more your website will be visible to visitors. However, don't mark up hidden content, since this will make the page difficult to read for search engines.
Tracking your local SEO campaign's performance
The key to tracking your local SEO campaign's performance is to establish a baseline of your website's performance. You should determine what metrics matter most to you and create a tracking system. Without proper measurement, you will find yourself frustrated and uncertain of what is working. The success of your local SEO campaign depends on how well you can track your progress. It's free to set up analytics on your website.
A position tracking tool will tell you which SERP features are most effective for you, helping you improve your click-through rate. A free tool like Growthbar can track your competitors and your top keywords. It provides keyword suggestions and competitor analysis, as well as insights into domain authority. Using a position tracking tool can help your business grow! Here are some tips on how to track your local SEO campaign's performance: